Free PDF
45-Day Launch Roadmap
The exact ordered path from idea to a soft launch.
altX by ProVerv · Founder Launchpad
Get unstuck. Launch in 45 days.
From idea to soft launch — AI applied where it helps, in the right order.
Reality check
You’re not stuck because your idea is weak, or because you don’t “get” AI. You’re stuck because no one handed you the order to do things in.
The missing piece isn’t motivation, and it isn’t another tool. It’s the system that sequences the work — so each step sets up the next.
The gap isn’t your idea. It’s the order of operations.
Diagnostic
Where are you stuck?
Tap the point that feels most true right now. We’ll highlight the guide that unblocks it.
Free GuidesComing soon
Start with the guide that unblocks you.
Free founder guides — the ordered path, not another pile of tips.
Free PDF
Not a Reel, Not a Rocket
The honest truth about the "launch in a night" hype, and the middle it skips.
Free PDF
The 45-Day Launch — Master OS
The full founder operating system behind every guide.
Free PDF
The ProVerv Scale Playbook
For existing businesses: find the hidden operational waste and turn it into profit.
More guides in the works
New drops as we build in public.
The 45-Day System
Seven phases. One ordered path.
The operating system behind every guide.
- 01Clarity
- 02Market
- 03Offer
- 04Operating
- 05AI Execution
- 06Soft Launch
- 07Next 90 Days
The Ladder
Three ways in. Start free.
The guides are the map. The cohort is the guide who walks it with you.
Available now
Free Guides
Start here. Free founder guides.
Opening soon · waitlistThe map.
Launchpad (Tiers 1–3)
The self-serve launch toolkit — templates, systems, and drops you run yourself.
Founding · applyThe guide.
altX Founding Cohort (45 days)
The guide who walks the 45 days with you.
Why altX
Why this works when the reels don’t.
Operators, not gurus
We’ve run the operations — not just posted about them.
Process first, AI second
Fix the order of work, then let AI compound it. Never the reverse.
Built in public
You see the real 45 days — the messy middle, not a highlight reel.
One founder at a time
The founding cohort is nine seats, application-only. On purpose.
Proof
No alumni yet — you’d be founding.
We won’t fake it. This fills in as the founding cohort ships.
[ Founding-cohort results — building in public ]
[ testimonials — pending ]
[ portrait ]
Who’s behind it
Hemal Dua
Founder & Principal Consultant
A fractional COO with roughly 20 years in operations — including time at Amazon, Google, and IBM — now building altX to hand founders the operating system those companies run on.
Connect on LinkedIn →ProVerv · Fractional C-Suite
Offer us a seat at the table — your fractional C-suite, without the full-time payroll.
Past the launch and scaling? Bring in an operator who’s run the function — COO-level judgment on the days you actually need it.
FAQ
Honest answers.
What is altX?+
altX is a founder launchpad by ProVerv: free guides, a self-serve toolkit, and a 45-day founding cohort that takes you from idea to soft launch — with AI applied in the right order.
Is it really free?+
The guides are genuinely free — no card, no catch. They’re the front door. Some founders go further with Launchpad or the cohort, but the guides stand on their own.
What’s the cohort?+
A 45-day, application-only founding cohort where an operator walks the path with you. Nine seats — small on purpose.
Do I need tech skills?+
No. If you can follow a checklist, you can run the system. We sequence the AI so you don’t have to be technical.
How is this different from a course?+
A course hands you videos to watch. altX hands you an operating system — the order of operations, plus an operator who’s actually run it.
What happens after I download?+
You get the PDF, and the occasional note when a new guide drops or a seat opens. No spam. Unsubscribe anytime.
Find your bottleneck. Get the free guide.
Start the 45 days with the one move that unblocks you.